08.Jul.2018

Olive Oil from the Alentejo, Portugal, to be tasted in the United States

Alentejo Olive Oil is going to be in New York as part of a promotional initiative which includes being present at the Summer Fancy Food Show, tastings and samplings, as well as a dinner with a renowned Chef.

Moura, 29th June 2018 – Between 30th June and 3rd July, New York is going to discover the flavours of Alentejo Olive Oil, as part of an initiative by CEPAAL – Centro de Estudos e Promoção do Azeite do Alentejo (Centre for the Study and Promotion of Alentejo Olive Oil), which includes tastings and samplings, not only by professionals but also consumers.

This promotional initiative begins on 30th June when CEPAAL will participate in the Summer Fancy Food Show (Booth 3503), in the Javits Center, in New York. This is one of the most important food fairs for professionals in North America, where in the 2017 edition there were around 2,600 exhibitors and 180,000 products. During the course of the fair, between 30th June and 2nd July, CEPAAL’s stand will be offering tastings of olive oil produced by dozens of producers from the Alentejo.

On 30th June, the first day of the fair, CEPAAL is inviting customers and potential customers for a dinner at the Aldea restaurant, with the signature of Chef George Mendes, offering them the chance to sample Alentejo Oil.

Americans will also be able to taste Alentejo olives oils at a sampling initiative open to the public on 3rd June between 3 pm and 7 pm at one of the Seabra Foods group’s stores (219 Chestnut St. Newark NJ 07105).

CEPAAL’s member producers identified the US market as one of the strategic export markets.

This initiatives are organized in the context of the project “Promotion of Alentejo Olive Oil in External Markets”, co-financed by Alentejo 2020 (Regional Operational Program of Alentejo). The global investment is 320.682 euros, from witch 256.546 euros are from the European Regional Development Fund (ERDF).

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